Mattison Web Blog

So I was in serious Twitter mode last night and noticed my hand was starting to cramp! Thought to myself “am I giving myself carpal tunnel with all the following/unfollowing that I am doing?”. So I decided to sit back for a while and think about this until I realized that I could add a million followers to my Twitter account and it would not do myself any good if no one is going to pay attention to what I am Tweeting. Do I want to have a lot of followers with a very low percentage of people actually reading my posts, or should I instead go for a lower number of followers and build a community of avide followers? The answer was apparent to me almost immediately. I want fellow Tweeters that I can build a good relationship of trading information with.

This made sense to me for several reasons, the first being the fact that I will save my “clicking” finger some serious Twitter Tendinitis. Building a vast following of Twitter users along with LinkedIn, Facebook and my Blogs were chewing up some serious time that I could better use to expand my other business areas. Network luncheons, Chamber functions, and other non-Internet business matters were being taken up by my boss (a.k.a. The Wife) more and more. These areas are also essential to a well run business. So I decided to reassess my Social Media time and find a way to apply my Internet Marketing skills to build that community of likeminded users.

Instead of mindlessly adding a larger broad group of followers (And there is nothing wrong with this at all, percentages do have an effect!!), I took a different path and have actually started to find businesses in my field. Businesses may not be your focus, instead it may be a certain area of interest or a hobbie. Whatever it may be, find that main group of people that find your posts interesting and interact with them. A smaller group that is actually talking to one another and commenting on your posts will create the one thing you have been striving for “interest”. Once you have a good solid group of similar users, then start reaching out to those outer masses. You’re going to have a smaller group inside that large following that are commenting on your posts. It will show others that you have something to say!! And drive them to you.

After a while you also will also notice other things. One, that your time spent on trying to add new followers will be cut down dramatically. And two, that the extra time you now have can be spent on more productive things (such as this Blog post) to attract the followers you really want!! And I can tell you right now, I was getting seriously tired of the endless droning of following/unfollowing users. This is much more enjoyable for me to write a Blog and get my thoughts out there to the masses instead.

So when you are tweeting today and happen to notice (and hopefully read) this Blog post about Twitter Tendinitis, know that my mission is complete. I have now started to apply my new strategy of getting great readers and fellow Tweeters to interact as a community!! Since it is Fathers Day and I have run out of time, I will add any updates at a later date. Until then, find those like minded people by doing searches on your Twitter account and start adding them to all your Social Media Platforms. You will find that more time is avaiable to you and other creative ideas will happen!!

Heeeeeey! Whassup? Okay, it’s been a while. Like a month. Here I am again. So, we have been getting new clients from other fine web developers. Yes, I said fine. In fact, my competition rocks at development. They do. However, our 4 latest clients have the same compliants about their former web developers: they don’t know anything about us.

How uncool is that. Listen, you would not sell flip-flops to a person in need of snow boots in Alaska, right? That’s the problem, so much great stuff out there, but not everyone needs the same thing. Really. One of our clients said that the former web firm was awesome. That’s totally cool. The thing they failed at? They said to the client, “We will do anything. What do you want us to do?” Okay, way too open-ended question. (I would think wash my car, pick up my dry cleaning and update my blog daily would come to mind). If you don’t know what your client does, what makes them tick, what’s their market, then what’s the point of building a website? Nada. No point.

Clients need guidance. They have a ton on their plates. They do. In addition to marketing,they have HR issues, operational stuff, and accounting transactions to deal with. That’s just the tip of the ice berg. What web people have to remember: clients are human beings. Treat them that way. Therefore, you will build a better website. Amen to that.